In a recent visit, Seyed Majid Hedayat, CEO of Ghadir Investment Group, was unprofessionally placed in the spotlight. The public relations of this holding used phrases such as "strategic presence" and "strategic statements" in a report about this visit, which are more commonly used for high-ranking political and religious figures, especially the Leader of the Revolution.
Unconventional and Dangerous Language
The use of such language in a business entity not only indicates a lack of proper understanding of the position and role of managers but can also lead to the normalization of unprofessional behaviors in public relations. Interestingly, despite the news section of the Ghadir Investment website not being updated since June 8, some media outlets have published this news using the same language and quoting Ghadir's public relations. This is while there is no news of this report on the website of this holding!
This issue raises many questions on the verge of determining the management of Shiraz Petrochemical. The shareholders of this petrochemical are looking for accurate and transparent information about the timeline for the return of production and the financial impacts of the shutdowns, not new titles for managers.
In the current situation where the market needs transparency and real information, the use of unconventional and unprofessional language can damage the credibility and trust in these entities. It is necessary for public relations to focus on real and transparent content instead of relying on flashy titles.
